Fashion and pop culture in India have always been closely linked,
influencing how people dress, express themselves, and interact with
the world. Over the years, Indian fashion has evolved, blending
traditional styles with global trends. Here’s a look at how fashion and
pop culture in India have developed over time and their current
impact.
Initial Influences
Every region of India has its own traditional attire, such as salwar
kameez and sarees, and the country has a rich fashion history.
However, new trends were created during British control when
Western dress started to blend with Indian designs. During the 1970s
and 1980s, Bollywood stars like Rajesh Khanna and Rekha set the
standard for popular fashion with their glitzy outfits.
The 1990s: The Rise of Globalization
India became more accessible to the world market and saw economic
liberalization in the 1990s. Teenagers began to be influenced by
Western celebrities and businesses, and skirts, jeans, and T-shirts
gained popularity. With their TV and movie appearances, Bollywood
celebrities like Shilpa Shetty and Karisma Kapoor established new
fashion trends, which were subsequently promoted by MTV India and
other networks.
The emergence of designer fashion in the 2000s
With celebrities like Shah Rukh Khan and Priyanka Chopra working
with leading designers, high-end designer fashion began to appear in
India in the 2000s. Indian fashion weekends, such as Lakmé Fashion
Week, provided designers with a worldwide stage on which to present
their work.
The Social Media Revolution of the 2010s
Social media’s ascent in the 2010s made Indian fashion more widely
available. On YouTube and Instagram, celebrities and influencers
started to set trends. With Indian textiles and modern patterns
becoming more and more popular, fashion likewise began to embrace
a blend of traditional and modern forms. The new fashion idols were
influenced by people like Sejal Kumar and Komal Pandey.
2020s: Inclusivity and Sustainable Fashion
In India today, fashion is more sustainable and inclusive. Many
designers are choosing eco-friendly materials as a result of increased
awareness of the influence on the environment. With social media
influencers and celebrities from different backgrounds becoming
more well-known, fashion is no longer just found in Bollywood. A
trend toward relaxed, personal style choices is seen in the growth of
street fashion in places like Delhi and Mumbai.
Pop Culture and Fashion’s Future
In the future, Indian design is probably going to keep fusing regional
customs with international inspirations. Sustainability will be a major
factor, as more companies prioritize environmentally friendly
operations. Influencers on social media sites like Instagram and
YouTube will continue to dominate pop culture, and fashion trends
will be evolving more quickly.
n conclusion, India’s pop culture and fashion are always changing due
to the ongoing emergence of new inspirations. India’s fashion culture,
from Bollywood to social media, reflects the country’s vibrant and
ever-evolving society.
